Freakonomic Monkey Business

I'm not sure why but this whole experiment with the Capuchin monkeys just fascinates me.

http://www.freakonomics.com/times0605col.php

"Morality is a set of ideas (about) how each of us, individually and collectively, want the world to work," Dubner said. "Freakonomics shows how the world really is. You can't change the world if you don't understand how it really works." http://news.com.com/Freakonomics+writer+talks+monkey+business/2100-1026-6177655.html?part=dht&tag=nl.e433

Just how close are the realities we attempt to create with the one we actually live in?